Benchmarking
Compare your product or service against competitors or industry standards to understand your relative strengths and gaps. Benchmarking helps define quality bars, inspire best practice, and expose missed opportunities. It’s particularly valuable when entering a new market or overhauling a legacy experience.
When to Employ This Service
Use when evaluating your product or service against competitors or best practices to identify strengths, gaps, or differentiation opportunities.
Outcomes & Benefits
Benchmarking provides context and clarity around how your experience compares to competitors or standards. It inspires improvement and helps justify design ambition.
Strategic positioning against competitors
Exposure to UX patterns and trends in the sector
Clear differentiation opportunities
Prioritised areas for improvement
Approach
I analyse competitor experiences and sector trends to identify standards, gaps, and opportunities. This helps teams assess parity and shape their ambition.
Scoping: Define comparative criteria and feature sets
Collection: Capture reference journeys and UX examples
Evaluation: Score and assess against goals and heuristics
Synthesis: Highlight key deltas and design implications
Typical Deliverables
Discover
Competitor walkthroughs and screenshots
Benchmark scoring matrices
Define
Gap analyses and parity reports
UX comparator summaries