Vodafone – Scaling Source: A Strategic Design System for Cross-Platform Consistency
Services: Component Audits & System Reviews, Contribution Workflow Definition, Design Tooling Templates
Evolved Vodafone’s design system into a strategic engine for scale — aligning platforms, speeding delivery, and embedding governance across digital squads.
Highlights
✔️ Aligned previously siloed teams (Consumer, Business, IT) through shared governance
✔️ Improved speed-to-market by increasing reuse and reducing duplication
✔️ Embedded contribution workflows and onboarding across UX, Dev, and Content
✔️ Used Figma analytics to prioritise roadmap and measure impact
✔️ Increased accessibility compliance and consistency in regulated journeys
Problem Statement
Vodafone’s digital ecosystem had become siloed and inefficient. Product teams independently evolved UI patterns across platforms—leading to fragmented user experiences, duplicated effort, and compliance risk. Source, the internal design system, was underused and misaligned with real-world delivery needs. Governance was unclear, contribution was cumbersome, and cross-platform consistency remained elusive.
Solution
As Head of UX, I led the strategic evolution of Source—shifting it from a basic component library to a robust design system that supported journeys, templates, and governance at scale. I redesigned onboarding, embedded role-specific training, and introduced a clear model for contribution, prioritisation, and deprecation. I aligned key squads across Business, Consumer, and IT, and built trust in Source as a platform, not just a library—resulting in faster, more consistent, and compliant digital delivery.
Situation
Vodafone’s fragmented digital ecosystem—including web (eCare), My Vodafone App, TOBi (chatbot), and Business portals—resulted in inconsistent user journeys……
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