Experimentation & Growth Strategy
Turn uncertainty into opportunity through structured experimentation. I help teams design and scale growth strategies grounded in customer insight, testing, and iteration — from onboarding optimisation to feature validation and A/B testing.
When to Employ This Service
Use when launching new products, refining existing features, or identifying growth levers. Especially useful when confidence in the current solution is low, or when growth efforts lack measurable direction.
Outcomes & Benefits
A clear experimentation strategy reduces wasted effort and builds confidence in product decisions.
• Increased conversion through data-led refinements
• Stronger product/market fit via validated learning
• Faster cycle times from idea to insight
• Alignment on what to test — and why
• Scalable frameworks for sustainable growth
Approach
I embed test-and-learn principles across the product lifecycle, supporting teams to frame hypotheses, design experiments, and act on results.
• Framing: Translate insights into hypotheses
• Design: Define experiments with clear success criteria
• Execution: Collaborate with engineering and data teams
• Learning: Analyse results and feed into roadmap decisions
Typical Deliverables
Discover
• Growth opportunity audits
• Hypothesis backlogs
Define
• Experimentation frameworks and playbooks
• Prioritised testing roadmaps
• CRO strategy documents
Design
• A/B test designs and measurement plans
• Experiment result summaries with next-step recommendations
• Optimised onboarding, checkout, or feature flows