Guerrilla Usability Tests with Ben

Research & Insight

Guerrilla Usability Tests

Conduct quick, informal testing sessions to surface usability issues early in the design process. Lightweight and cost-effective, this method is ideal for catching major blockers or validating basic assumptions — especially in early design stages when feedback needs to be fast and iterative.

When to Employ This Service

Use during early design stages for quick, low-cost feedback on usability or navigation, particularly when you need to iterate rapidly.

Outcomes & Benefits

Fast, informal tests give early feedback on whether your ideas or flows are working. This helps teams move quickly while reducing risk.

  • Early detection of usability issues

  • Faster iteration with less investment

  • Evidence to support design pivots

  • Builds a habit of user-centred testing

Usability Testing Playback with Ben Newbolt

Approach

Quick, informal tests provide fast feedback on ideas, content, or flows. I use lightweight methods to uncover friction early without formal recruitment.

  • Setup: Define questions, flows, or prototypes to test

  • Recruitment: Identify target participants in natural settings

  • Testing: Facilitate sessions and observe behaviours

  • Insight Extraction: Capture feedback themes and improvement points

Guerrilla Usability Testing with Ben

Typical Deliverables

Discover

  • Informal testing scripts and prompts

  • Capture logs and test recordings

Define

  • Rapid synthesis notes

  • Prioritised findings (low fidelity)

Design

  • Early fix hypotheses

  • Iteration notes