Outcome-Driven Roadmapping
Shift from feature-led planning to roadmaps anchored in customer value and business impact. I help teams replace static backlogs with living artefacts that prioritise outcomes over outputs — aligning strategy, delivery, and experimentation in a way that adapts to change.
When to Employ This Service
Use when roadmaps feel like feature wishlists, when teams lose sight of business goals, or when you’re scaling product strategy across multiple teams or quarters.
Outcomes & Benefits
Outcome-driven roadmaps create clarity, foster adaptability, and ensure cross-functional teams stay focused on what matters.
• Clear alignment between roadmap items and business/user goals
• Greater agility through testable outcomes and iterative planning
• Increased stakeholder confidence and visibility
• Improved prioritisation and investment decisions
• Stronger links between OKRs and product delivery
Approach
I work with product, design, and engineering teams to refocus planning around customer outcomes. This includes reframing existing roadmap items, creating alignment frameworks, and embedding outcome-thinking into governance.
• Audit: Assess current roadmaps and prioritisation practices
• Mapping: Translate product goals into outcome themes
• Prioritisation: Apply frameworks like RICE, MoSCoW, or Value vs Effort
• Planning: Facilitate roadmap sprints and planning rituals
Typical Deliverables
Discover
• Roadmap audit and stakeholder insight summaries
• Analysis of current prioritisation methods
Define
• Outcome-aligned roadmap themes
• Prioritisation criteria and scoring frameworks
• Draft outcome roadmaps (e.g. Now/Next/Later, Goal-Oriented, etc.)
Design
• Outcome-to-feature mapping
• Roadmap communication decks or stakeholder visualisations