Product Discovery & Vision
Define the right problems to solve before jumping to solutions. I help teams shape product vision and discovery efforts around real user needs and measurable business outcomes. This includes aligning stakeholders, uncovering insights through research, and creating shared artefacts that guide product strategy and roadmap priorities.
When to Employ This Service
Use at the start of a new product, feature, or initiative — or when your team feels misaligned on goals, customer needs, or what success looks like.
Outcomes & Benefits
Strong discovery improves product-market fit and avoids wasted effort by ensuring the team builds the right thing, not just builds things right.
• Clarity on user problems and business opportunities
• Aligned product vision and success criteria
• Reduced risk through early validation
• Stakeholder buy-in and cross-functional alignment
• Faster, more confident delivery decisions
Approach
I lead collaborative discovery sprints that blend qualitative research, stakeholder workshops, and product framing techniques. This creates a shared understanding of the opportunity space and aligns teams behind a coherent vision.
• Orientation: Understand context, constraints, and goals
• Research: Conduct user interviews, journey mapping, and competitive analysis
• Framing: Define product vision, outcomes, and hypotheses
• Alignment: Facilitate workshops and create guiding artefacts
Typical Deliverables
Discover
• Stakeholder and customer interview summaries
• User journey maps and opportunity matrices
• Problem framing canvases (e.g. JTBD, value proposition canvas)
Define
• Product vision statements and success metrics
• Opportunity-solution trees or north star frameworks
Design
• Draft hypothesis statements
• Early concept artefacts for validation