Stakeholder Interviews
Engage internal experts and decision-makers to understand business goals, constraints, and organisational context. This method uncovers hidden dependencies, exposes conflicting assumptions, and brings stakeholder voices into the design process early — helping to align vision, set expectations, and reduce friction later on.
When to Employ This Service
Use at the start of a project to align on goals, constraints, assumptions, and success criteria — especially when cross-functional buy-in is critical.
Outcomes & Benefits
Clarifying goals, blockers, and assumptions across business, tech, and design helps uncover hidden risks and alignment gaps early. This increases team cohesion and design confidence.
Better alignment on priorities and success criteria
Earlier identification of conflicts or constraints
Improved cross-functional communication
Faster buy-in for research and design direction
Approach
I use structured conversations to uncover strategic drivers, constraints, and goals across roles. These interviews surface unspoken assumptions and unlock better cross-functional alignment.
Preparation: Identify interviewees, define focus areas, create discussion guides
Interviewing: Conduct semi-structured sessions to explore needs and concerns
Synthesis: Map influence, alignment, and pain points across stakeholders
Playback: Create summaries and alignment visuals to guide decisions
Typical Deliverables
Discover
Stakeholder role mapping
Interview guides and session plans
Define
Stakeholder synthesis reports
Alignment and expectation maps
Influence/power matrix documentation