Surveys (Qual + Quant)
Capture a wide range of perspectives quickly through structured, scalable questionnaires. Surveys can validate hypotheses, segment audiences, or uncover unexpected insights at scale. Blending open-ended and close-ended formats, this method supports both discovery and validation — often in parallel with qualitative research.
When to Employ This Service
Use when you need broad, scalable input from users to validate assumptions, segment audiences, or uncover trends to support or triangulate qualitative insights.
Outcomes & Benefits
Surveys reveal what’s statistically significant and where user sentiment is converging or diverging. They add clarity to qualitative research and surface patterns at scale.
Clear validation of key hypotheses or product directions
Broader reach across user segments
Scalable input to support prioritisation
Balanced insights combining trends and nuance
Approach
Surveys provide scalable insight from target groups. I balance open and closed questions to reveal both trends and nuance, supporting prioritisation and validation.
Design: Define objectives and choose question types and logic
Distribution: Recruit and deploy via relevant channels
Analysis: Explore patterns, outliers, and correlations
Reporting: Deliver clear findings with visual summaries
Typical Deliverables
Discover
Survey design briefs and logic flows
Raw response exports and analysis dashboards
Define
Key insight summaries and segmentation
Validation overlays with qualitative findings