RSM – UX Redesign Within Legacy Constraints for a Global Brand
Services: Information Architecture, Wireframes, UX & Content Strategy
Bridging Legacy Systems and Brand Evolution with Scalable UX Design
Highlights
✔️ Refreshed brand experience within strict CMS and budget limits
✔️ Designed 12 reusable templates powering 150+ pages
✔️ Data-led content strategy and mobile-first UX
✔️ Enabled better governance and future platform evolution
Problem Statement
RSM had rebranded globally but their website lagged behind—constrained by outdated CMS infrastructure, limited development flexibility, and rising user expectations. High-traffic areas like News and Blog were difficult to navigate and update, failing to reflect the new brand’s ambition or serve mobile users effectively.
Solution
Working within rigid tech constraints, I delivered a scalable, component-based design system and responsive UX overhaul—prioritising high-impact templates and data-informed design decisions. By aligning user journeys with CMS realities and enhancing mobile content interaction, the project elevated the brand experience without requiring a rebuild. Strategic engagement with stakeholders unlocked buy-in for future evolution, proving the value of UX even within constrained environments.
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Situation
RSM, formerly known as Baker Tilly, had recently rebranded and needed to modernise its website to reflect this transformation. The challenge: deliver a dramatically improved user experience……