Information Architecture
Design the structure of your content, systems, or platforms to reflect how users think and navigate. Good IA supports findability, reduces cognitive load, and enables seamless discovery of content or functionality — particularly vital in large-scale platforms or multi-product ecosystems.
When to Employ This Service
Use when structuring content-heavy or multi-product platforms, or when users struggle to find, understand, or navigate to what they need.
Outcomes & Benefits
Clear structure and navigation make content easier to find and understand. A solid IA enables faster discovery and supports more confident decisions.
Reduced cognitive load through intuitive content grouping
Improved content discoverability and task efficiency
Stronger alignment with user mental models
Better performance of search and navigation systems
Approach
I structure content and navigation systems to reflect user expectations and task goals. This ensures content is findable, intuitive, and aligned with mental models.
Audit: Inventory content and assess current structures
Research: Conduct card sorting and navigation tests
Mapping: Define hierarchies, labels, and pathways
Validation: Refine IA with user feedback and tree testing
Typical Deliverables
Discover
Content inventories and audits
Card sorting results
Define
Site map diagrams and taxonomies
Navigation schema proposals
Design
Tree testing results
Proposed IA documents (versioned)